About the desk: who is talking, and who is paying.

Every publication owes its readers a masthead page that says who is talking and who is paying. Here is ours, in the order those two questions should be answered.

Who we are

Chiropractic Care Weekly is a small, independent health desk covering chiropractic care for readers in the St. Louis metro. It is written in the voice of a local weekly: short, concrete, a little dry, and suspicious of any claim that sounds too good. Our folio line is the whole editorial policy: published weekly, skeptical of everything except showing up.

We are not a clinic. We do not examine anyone, hold anyone's chart, or give medical advice. We are also not a law office, and we do not give legal advice or comment on anyone's insurance dispute. Everything on this site is educational.

What we cover

One recurring column and its supporting material. The column says: if you were in a crash, get examined this week, and get the findings written down. The supporting material explains why crash pain files late, what the first visit is, what the written record is for, what chiropractic care can and cannot do, when the emergency room is the right call, and where the three rooms are. That is the range of the paper.

Who pays for it

Missouri Injury Clinic pays to be featured on this site. That is stated on every page, and it is stated again here in plain words: this desk is compensated for featuring the clinic. The Get seen links and the room links go to moinjuryclinic.com or its location pages. We do not run any other advertiser.

What the money does not buy is the advice. The advice is the same one the desk would give with no advertiser at all, because the clinical logic of a timely exam does not depend on who pays for the page. What the money does buy is the featured-clinic block, the room listings, and the links. Readers can weigh that however they like; we would rather they know than guess.

Where the facts come from

Facts about Missouri Injury Clinic come from one place: the clinic's own published website, moinjuryclinic.com, checked by hand before publication. The lanes, the rooms, the addresses, the hours, the phone numbers, the daily closure, the owner's name and credential, the tools listed on its TBI rehab page, and the three patient comments the clinic publishes on its homepage. If a fact is not on that site, it is not on this one. We do not publish prices, insurance terms, staff names, or statistics about the clinic, because the clinic does not.

Medical background is general and kept to what a reader could check against a public source: what whiplash is, why soft-tissue pain is delayed, when a head injury needs an ER. Where we state something a reader might doubt, we cite a .gov source such as the National Institute of Neurological Disorders and Stroke or the CDC, and we link it.

What we will not publish

• Reviews we wrote, solicited, or cannot attribute. The three on the front page are the clinic's own, reprinted verbatim with their source.
• Rankings. We do not call any clinic the best at anything.
• Promises about outcomes, timelines, or money.
• Anything that implies the clinic or this desk is a law office, arranges legal matters, or has an opinion about your claim.
• Anything that implies an injury should be treated longer, or documented more heavily, than the injury itself warrants. The record is a care document. That is the only reason it exists.

House style, briefly

Short paragraphs. One italic phrase per headline, the editor's pen under it. Register labels in typewriter caps. Real photographs with real captions; the landmark photo on the rooms page is credited to its photographer and license, and the scene photos are editorial illustrations made for this desk. No hype, no exclamation marks, and the standing correction about emergencies printed on every page whether or not it is convenient.

Corrections

If a number, an hour, or an address on this site is wrong, we want to fix it the same week. Write to the desk through the clinic's contact page and mark the message for Chiropractic Care Weekly. Hours change; the clinic's site is the authority, and a call to the room is the final check.

The standing correction, because it goes on every page

Chest pain, a sudden severe headache, weakness or numbness on one side, trouble speaking, a loss of bowel or bladder control, or a head injury with vomiting or worsening confusion is an emergency room trip right now, not a call to a clinic. An injury clinic, and a weekly health desk, are built for the week after that, not the night of.